8 Reasons Why People Aren't Coming Back

As a secret shopper or mystery worshiper of churches around the country, I’ve found there are some reasons that I will tell a church I would not return for a second visit and some may be news to you. Whether I’m working with a church plant of 60 people or a mega-church of over 15,000, some things are universal and should be present regardless of church size.
Throughout this post we’ll look at actions and areas every church needs to address.

1. The Front Door

Before a guest ever steps foot on your church’s physical campus, he or she has probably already checked out your church website. 
What every church should have clearly visible on their homepage is a section or button for first-time guests. Once clicked on, this should take you to a page that addresses FAQ’s, service times, directions, parking instructions (Is there a side of the building that is better to park on if one has kids?), what to expect (upbeat music and relevant, practical, Biblical preaching in a come as you are atmosphere, etc.), what to wear (Are jeans okay? Are shorts okay?), and encouragement for them to be sure to stop by Guest Central or your church’s Information Booth to pick up a first-time guest packet.

2. What Stinks?

It’s important that no church ever underestimates the sense of smell. While sight is the strongest sense for short term memory, the sense of smell is the strongest and most vivid for long-term memories.
If you’ve ever smelled something and had memories you hadn’t thought of in years come flooding back, that’s your sense of smell in action.
Every church has the potential for positive or negative smells. Mold is a bad smell. Coffee is a good smell. Bleach is a bad smell. Citrus is a good smell. Many churches have restrooms that are disgusting and smell bad. This lack of attention to detail can be costly and discourage many from ever returning.
As best you can, try to walk into the lobby or entrance of your church with a new nose.

3. Park Here

One of Tim Stevens’ three “growth lids” that he thinks every growing church should have someone who is constantly watching is parking.
Tim says, “This is why Visitor Parking is so crucial. If it’s difficult for newcomers to go to your church, they won’t go.” Some would argue that guests want to remain anonymous and don’t want special parking.
Of course some want to go unnoticed and will choose to park in regular parking (a minority), but for the rest of newcomers, they are appreciative for a close parking space; it’s a kind gesture in an already intimidating and nerve-racking experience of attending a church for the first time, especially a large one with a huge campus.

4. This Way Parents

One way to assure guests will not return is to have a confusing, long or hard to find process for getting their kids registered and in the right classroom. Wise churches have signs for first-time guest kids’ check-in and make the process quick and painless.
Regular attendees may know to go up to the check-in kiosk and enter their phone number or swipe their card, but guests will be clueless and need a manned station that is clearly marked for guests and have a volunteer walk them through the registration. Then have that person or another helper walk you to your kid’s class explaining what will be going on and how to go about picking their kids back up. If they must have a sticker with corresponding numbers on it to get their kids, this needs to be explained to them.
Signage for the kids check-in should start in the entryway of the guest parking. Do not assume people know where to go once they enter the building.

5. Give It Away

Something subtle, but powerful is a church that has a generous spirit. Chris Hodges at Church of the Highlands in Birmingham, AL is big on this. They have a coffee shop, but they also have a designated area where people can get free coffee and not pay anything. They also give away their message CDs.
Too many churches charge for everything and wonder why no one buys CDs of the message. If you want to bless people and create a generous spirit throughout your church, give away free coffee and message CDs (and other surprises throughout the year).
Chris Hodges will have ice cream trucks pull up outside the church doors and give away free ice cream to congregants leaving on a hot, summer day.

6. Security Counts

One issue that is huge to a secret shopper and visiting families is security. If a parent is worried about their child’s safety, they will not enjoy the service and will likely not return.
A children’s classroom must be clean, safe and secure. Security also includes the check-out process. If anyone can walk into a classroom and pick up a kid, you’re asking for trouble and will turn off potential newcomers. It’s important that your kids’ volunteers are trained well and know to ask for the parent’s sticker when picking up their kids.
This is vital and goes a long way to ensuring a tragedy doesn’t occur and a parent has peace of mind.

7. The Visible Pastor

Accessibility of the senior pastor is another subtle and powerful statement of a church. Even pastors of the largest churches in America make an intentional and strategic effort to be seen, greeted and hugged after a service. They may have a body guard present for security reasons, but they are available and willing to pray with people that need to speak to their pastor.
Some churches have a designated “Guest Central”, like Steve Stroope at Lake Pointe in Rockwall, TX or Brady Body at New Life in Colorado Springs. Some have a “Meet and Greet” like Charles Hill in Utah. Some pastors stand down at the altar and meet and pray with people like Kevin Myers at 12Stone in Atlanta. Some walk around the campus shaking hands like Don Wilson at Christ’s Church of the Valley in Phoenix.
Erwin McManus at Mosaic LA has an “After Party”, at which the pastor is present and available to meet with newcomers. This, especially in a large church, goes a long way toward countering the rock star or unavailable pastor stigma that so many guests walk into the church expecting.

8. Finish Strong

It’s simply not enough for greeters and parking lot attendants to say “Hello” or “Welcome” when one walks into their church. To go to another level, have your first impressions team stationed at their posts when the service ends to say “Goodbye” or “Have a nice week”.
This goes a long way to wrapping a bow around the entire morning experience and will send them off with a lasting positive impression.
Do these 8 things and you’ll see a greater return and higher percentage of second and third-time guests.

About the writer: Greg Atkinson has been writing, speaking and training Church leaders since 2000. In late 2003, Greg launched MultisensoryWorship.com (mSw) – a website geared to encourage, network, resource, and equip Christian pastors, media ministers, artists and worship leaders – after having served the previous 11 years as a worship pastor himself in the Carolinas and Washington DC. Greg produced ARC’s online church planter training (http://churchplanter.tv/) and now travels the country as a secret shopper/mystery worshiper for churches of all sizes. Find out more about Greg's ministry here: http://worshipimpressions.com.
More from Greg Atkinson or visit Greg at www.gregatkinson.com/

10 Suggestions for the Shepherd of a Stagnant Flock

 

How many churches in this country—in your denomination, of your church-type, in your county or parish or town—have stopped growing? It depends on whom you ask. Go online and you’ll soon have statistics coming out of your ears on this subject. In our denomination, the Southern Baptist Convention, the most significant number—one that seems to have held steady for over three decades—is that some 70 percent of our churches are either in decline or have plateaued.

Plateau. Funny word to use for a church. One wonders how it came to be in use. Why didn’t they say “mesa,” “plain,” “delta” (ask anyone who lives in the Mississippi Delta—flat, flat, flat!), or even “flatline.” Of course, in the emergency room to “flatline” is to die. No one (to my knowledge) is saying a non-growing church is dead, just that some things are not right.

Healthy churches grow. Non-growing churches are not healthy, at least in some significant ways. If it’s true that seven out of ten pastors in our family of churches lead congregations either in decline or stagnation, this is a situation that ought to be addressed. And to my knowledge, everyone is addressing it. Everyone has an opinion.

My single contribution to this discussion is directed toward the shepherd of a stagnant flock: “If your church has plateaued, make sure you haven’t.”

Bill Day, the numbers cruncher and evangelism professor at New Orleans Baptist Theological Seminary (as well as pastor of Parkview Baptist Church in Metairie, LA), gives his definition of growing, declining, and plateauing: The church that increases 10% in a five-year period is growing. Decline 10% in the same five-year period, and your church is decreasing. Plateauing means your church fits neither group.

Here are ten statements to pastors of churches that are either stagnant or are in decline.

1. Some churches are easier to pastor than others.

When Bob began to pastor Easytown First Church, to his amazement and relief, the numbers turned around almost immediately. People loved him, they began responding to his leadership, the pews filled, and soon they were bringing in chairs. Bob was elated.

That’s when he made a mistake. Bob decided the great response was because of his terrific preaching and inspired leadership. And who’s to say he was wrong? After all, had he preached poorly or led haphazardly, the story certainly would have been different.

But Bob became critical of churches that were not growing and pastors who were not leading in dynamic ways. Without knowing it, Bob had become part of the problem. He was discouraging pastors of troubled churches, when what they needed was an encouraging word.

I have pastored both kinds of churches. Serving at Easytown early in your ministry can sure be nice. It can also give the young preacher a heady dose of ego. I’m afraid I pontificated on matters I knew nothing about and criticized denominational leaders for not doing what we were doing. I cringe with embarrassment over some of the statements I made.

Either because of the Lord’s sense of humor or of fair play, He let me get hold of a church that did not respond to my dynamic personality (!) or bag of tricks. At the annual associational meeting, when certificates were handed out to those who led in baptisms (a practice of dubious merit, I must say), I was embarrassed by our small numbers. As if to break me of disparaging even one person coming to Christ, the Lord eventually let me see how it felt for our church not to make that “top-ten” list at all.

Some churches are easy to pastor, some are hard, and all are different. Not all methods work in every church.

2. Some pastors have the gift.

Argue with this all you please, but I will go to my grave believing that preachers like John Bisagno could grow a huge church in the Sahara. They say “Good morning” in a way that makes you look around for an aisle somewhere to walk down.

As the old saying goes, “Some were born on third base and think they’ve hit a triple.” I’m not saying Bisagno is this way; he has helped more pastors (including me) to become Kingdom-growth-minded than anyone I know. But for some of us, those without the “gift,” turning a church around is hard work.

3. Even if my church has plateaued, I don’t have to join it.

Just because my church is not growing does not mean I have to stop growing. Don’t give in; don’t throw in the towel. Don’t stop learning and growing and looking for ways to make a difference.

4. Some churches should not grow—at least, not yet.

Some churches do not grow for good reason: They are sick. The last thing in the world they need is for a hundred new members to join them next Sunday. They need to get some matters right with God and with their neighbors before the Lord is going to allow them to grow.

I watched as a small congregation tried to self-destruct. The unhappy members ran the pastor off, along with the group which supported him. As pastor of the nearest church, I watched this from the outside and did not understand all the issues, but my personal conclusion was that the pastor was a fine man, and the ones who left would have been excellent members of any church. In fact, several joined my congregation and became just that.

As soon as the pastor left, the disgruntled few looked around, found an unemployed preacher, and made him pastor. The man of God walked in, saw all those empty pews, and decided the church needed to grow. He announced a week of revival services. They printed leaflets and hung posters, then held their meeting. But nothing happened. The community wanted none of what that little group had to offer.

The merciful Lord in Heaven clearly decreed that little bunch would not be allowed to mess up a new crop of young believers. They did not need to grow; they needed to repent.

5. The pastor’s problem is not the church members’ or deacons’ problem.

“We announce visitation, and no one comes.” “I handed out assignments, but none of the deacons made their calls.” “These people are just like the ones following Moses—headstrong, stiff-necked, hard-hearted.”

The people are not the problem, pastor; they are your opportunity. You are your biggest problem, pastor. If you want your people to minister in the community, go minister in the community yourself. If you want your people to visit in homes, go visit in homes yourself. If you want them to take door-to-door surveys or prayer-walk blocks, go do it yourself.

After you’ve done it for six months on a regular basis without telling a soul that you’re doing it, invite the rest of them to join you.

6. The most urgent task is to become a person of intense prayer.

If you love your church and have a burning desire to see it live once again and make a lasting difference in your community, tell the Lord.

The tendency for pastors with a hurting desire to help their churches grow is to look for human saviors—some pastor of a big dynamic church somewhere whose brain they could pick or whose conference they could attend. That’s not entirely wrong, but it’s out of order.

It’s prayer time—time to spend concentrated time on your face before the Lord finding out what He wants for His people. Keep reminding yourself (and Him) that these are His people. He died for them, you didn’t, and their welfare and health means far more to Him than it does to you. Seek His face; ask for His will.

The Lord may tell you His entire plan during a two-day prayer retreat. But I’d be surprised if He did. More likely, He’s going to give you some immediate direction for your leadership and sermons, but you’re still going to have to spend quality time on your knees pleading for His intervention.

Expect this to take six months, a year, several years. Some have said if the church has been stagnant for six months, turning it around will take six months. If a year, then one year. If 40 years ... well, surely it won’t take that long! (I’m not sure what I think about this principle.)

7. Go to conferences and read the books on reversing plateaued churches. But do not look for a program for your church; look for a key idea.

There are experts out there who would willingly come into your church (for a fee), take over the show, and rearrange all the furniture to get the church growing again. But then they would leave, and you would be left to deal with the consequences. You don’t need that.

When you sit before pastors with “turnaround” stories, listen in two directions at the same time: to what they are saying, and to the Holy Spirit.

When something is said and all the bells go off inside you, that’s what you came for. The Holy Spirit is fingering this principle, that story, this strategic ministry, that idea.

8. Don’t be surprised if the Holy Spirit has you start with small improvements.

Someone in our church called my attention to a needy trailer park. A seminary student in our church wanted to try to reach the people there. We sponsored him. No big deal. At first, it was just an arrangement between the student and me, the pastor.

In time, as leaders came and went, God sent us a young man with a real heart for the families in that park. He began reaching the kids, some of the parents began to respond, and our church members began to get involved.

This became the finest mission experience of any church I ever pastored. Before long, more than 60 members of our church were involved to some degree with the young pastor, his wife, and that trailer park. It’s my observation that this compassionate ministry helped make it a truly healthy congregation.

“Who has despised the day of small things?” asks the prophet in Zechariah 4:10. I think we can answer that. Our spirits despise small things. We want big numbers, big programs, big responses. Anything wrong with 3,000 people coming to Christ in one day? Not a bit. But great results often begin with tiny deeds, such as prayer-walking a neighborhood or putting someone in a leadership position who becomes a key player.

9. Start even smaller than that.

Walk over your campus. Are the restrooms clean? Do the hallways need painting or brightening up? What do the grounds look like? Never, ever pass a piece of trash on your property without picking it up and walking it to a dumpster.

Even if your sanctuary has not changed since the 1950s and looks every bit as dated as it is, and even if you can’t afford a renovation, you can get a bucket of paint and cover the fingerprints on the walls. You can scrub the floors. You can see that wastebaskets are emptied each week.

Schedule a “work day” on a Saturday. Encourage your students to brighten up their rooms. Appoint two or three of the most persnickety matrons to walk through the buildings with one of the men and make a list of improvements to be made. Talk it up, serve breakfast early that day, and make it fun.

Don’t overdo it and don’t over-expect, pastor. Don’t make this an all-day thing. Two hours on a Saturday morning with 20 or 30 adults can make a huge difference. If they uncover more tasks to be done, ask them if they’d like to have another such work day six weeks later. That’s far enough in advance that they’ll agree, but not so distant that they’ll forget about it.

Go for little improvements at first. See that the church sign represents the church well and is changed weekly, even if you have to do it yourself until the Lord raises up a responsible volunteer. If your sanctuary looks bare, ask a florist to lend you some greenery on the weekends, or even rent you some. When the congregation responds enthusiastically, see how people would feel about purchasing the greenery.

Use the word “experiment,” as in, “We’re going to experiment with this.” It won’t sound as threatening or as permanent as, “We’re making this change.”

10. Thank people. Encourage them. Praise them. Send them notes.

You have two choices, pastor. You can harangue the people on Sunday because they are not what a church ought to be, or you can applaud them as they take baby steps in that direction.

I’m in favor of the pastor calling names from the pulpit of people who did well this week. (You’ll want to work hard to not leave someone out who should have been included. If you do, be sure to include him/her the next Sunday and apologize for omitting them.)

Write thank-you notes on the church letterhead. One or two sentences are all that’s required. Tell them how much better the church looks with those new flowers in front and how it is a glorious witness for the Lord. Tell the custodian how pleased you were to hear someone comment on the clean bathrooms last Sunday.

I once wrote a column in the church bulletin thanking our custodian. Andy was not an easy man to work with. He could be curt, and more than once he’d offended some members with a sharp comment on the way she kept her classroom. But when you gave him an assignment, he carried it out well. So I wrote a note of appreciation to let church members know that Andy was responsible for the building looking so impressive on Sundays. A year later, while looking for something in the sanctuary building, I opened a closet. There was my column, taped to the inside of the door. Andy had kept it all this time.

I never forgot that lesson. It matters. As nutrients to flowers and as fertilizer to a crop, so is encouragement to God’s people.

The Lord’s people should be seen as tender plants; if you want them to grow, you must never mistreat them. Instead, handle them with care, treat them lovingly, and keep them in the sunshine with plenty of food and water. Protect them from storms, shield them from careless children, and watch for signs of disease or trouble. They want to grow, and they will—if we do it right.

Joe McKeever

JoeMcKeever.com

Dr. Joe McKeever is a preacher, cartoonist and the retired Director of Missions for the Baptist Association of Greater New Orleans. Currently he loves to serve as a speaker/pulpit fill for revivals, prayer conferences, deacon trainings, leadership banquets and other church events. Visit him and enjoy his insights on nearly 50 years of ministry at JoeMcKeever.com.

The Cost of Outreach

Recently, it was reported that 82 percent of the churches in my denomination do not have a soul-winning program and that last year more than 11,000 of the churches did not report a single conversion!

I believe one of the reasons so few churches engage in outreach is because they ask the wrong question. Too often, the first question asked is, “How much will it cost?” The right question is, “Who will it reach?”

How much is a soul worth? If you spend $500 on a newspaper ad that reaches one unbeliever for Christ, is it worth it?

If your church gets serious about developing a comprehensive evangelism strategy, it will cost money! With this in mind, let me share some insights about financing your strategy, based upon my experiences as Saddleback Community Church grew from four members to over 15,000.

First, money spent on evangelism is never an “expense”; it’s always an investment. The people you reach will more than repay the cost you invested to reach them. Before we held the first service of Saddleback, the people in our small home Bible study went $6,500 in debt preparing for that service. Where did we get the money? We used our personal credit cards! We believed the offerings of the people we reached for Christ would eventually enable everyone to be paid back.

One of the “miracles” of our dress rehearsal service was that a man who had not attended our home Bible study came to that first service and gave a check for a thousand dollars when we took the offering. When the woman in charge of counting the offering came up and showed me the check, I said, “This is going to work.” Sure enough, we paid everyone back within four months. (Please note: I’m not advocating that your church use credit cards to finance it. I’m just trying to illustrate how willing we were to pay the cost of reaching people for Christ.)

Often when finances get tight in a church, the first thing cut is the evangelism and advertising budget. That is the last thing you should cut. It is the source of new blood and life for your church.

Second, people give to vision, not to need. If “need” motivated people to give, every church would have plenty of money. It is not the neediest institutions that attract contributions but those with the greatest vision. Churches that are making the most of what they’ve got attract more gifts. That’s why Jesus said, “It is always true that those who have, get more, and those who have little, soon lose even that.” (Luke 19:26 TLB)

If your church is constantly short on cash, check your vision. Is it clear? Is it being communicated effectively? Money flows to God-given, Holy Spirit-inspired ideas. Churches with money problems really have a vision problem.

Third, when you spend nickels and dimes on evangelism, you get nickel and dime results. Do you remember the story about the time Jesus told Peter to go find money in a fish’s mouth in order to pay the Roman taxes? In Matthew 17:27, Jesus told Peter “...go to the lake and throw out your line. Take the first fish you catch; open it’s mouth and you will find a four drachma coin.”

I believe there is an important lesson in that story; the coins are always in the mouth of the fish. If you’ll focus on fishing (evangelism), God will pay your bills.

Fourth, remember that “God’s work done God’s way will not lack God’s support.” This was the famous motto of the great missionary strategist, Hudson Taylor.    

Adapted from Rick Warren’s Ministry ToolBox, a free e-mail newsletter available through Pastors.com. Rick Warren is the founding pastor of Saddleback Church.

Pastors, Are You A Winner or Loser?

When winners make a mistake, they say, “I was wrong.”
When losers make mistakes, they say, “It wasn’t my fault.”

A winner works harder than a loser and has more time;
a loser is always “too busy” to do what is necessary.

A winner goes through a problem;
a loser goes around it and never gets past it.

A winner makes and keeps commitments;
a loser makes and forgets promises.

A winner says, “I’m good, but not as good as I ought to be;”
a follower says, “I’m not as bad as a lot of other people.”

Winners listen;
losers just wait until it’s their turn to talk.

Winners respect those who are superior to them and tries to learn something from them;
losers resent those who are superior to them and try to find chinks in their armor.

Winners feel responsible for more than their job;
losers say, “I only work here.”

A winner says, “There ought to be a better way to do this;”
losers say, “That’s the way it’s always been done here.”

THE SEVEN C’s OF SUCCESS

by Brian Tracy

After having studied top achievers and peak performers over the past 35 years, I’ve concluded that these unique men and women, have in most cases, mastered what I call the Seven C’s of Success.
    
Clarity: Eighty percent of success comes from being clear on who you are, what you believe in and what you want.
    
Competence: You can't climb to the next rung on the ladder until you are excellent at what you do now.
    
Constraints: Eighty percent of all obstacles to success come from within. Find out what is constraining in you or your company and deal with it.
    
Concentration: The ability to focus on one thing single-mindedly and see it through until it's done takes more character than anything else.
    
Creativity: Flood your life with ideas from many sources. Creativity needs to be exercised like a muscle; if you don't use it you'll lose it.
    
Courage: Most in demand and least in supply, courage is the willingness to do the things you know are right.
    
Continuous learning: Read, at the very least, one book a week on business to keep you miles ahead of the competition. And just as you eat and bathe, organize your time so you spend 30 minutes a day exploring email, sending messages, going through websites, because like exercise, it's the only way you can keep on top of technology. If you get away from it, you'll lose your edge.

Megatrends that Weren't

 

The most recent issue of Foreign Policy is themed around its first-ever set of predictions about the future.  Articles from some of the world’s most “bleeding-edge” thinkers look at the planet in the year 2025.  
 
As you would imagine, most of their predictions have already been set in motion by recent events, and could, themselves, have been predicted. For example, technology will take on a life of its own; micromultinationals will run the world; everything will be too big to fail; the South China Sea will be the future of conflict; the world will be more crowded (but with old people); the shape of the global economy will fundamentally change; and problems will be increasingly global in nature, as will their solutions (you think?).

But what intrigued me the most was an article titled “Megatrends That Weren’t.” Joshua Keating writes about “yesterday’s Next Big Things” that never took place, noting that “history can be awfully unkind to pundits wielding crystal balls.” 
As his examples show, today’s “Next Big Thing can quickly become tomorrow’s “Trend That Never Was.”

Such as:

*The Japanese Superpower.  In the 1980’s and early 1990’s, as Japan’s industrial production surged by more than 50 percent, a cottage industry predicting Japan’s economic dominance was born. Instead Japan entered its “lost decade” of economic stagnation and was overtaken by China in 2010.

*The Permanent Economic Boom.  Prior to the current financial crisis there was unbridled optimism that the good times don’t have to end. Experts placed inordinate faith in the power of computerized trading, financial “innovation,” and the exploding housing market. The reality was that the Dow Jones industrial average never did get higher than its 2007 peak of 14,164.53. So much for predictions of the Dow reaching 36,000, 40,000 or even 100,000, as some predicted.

*Peak Oil.  While there is a finite amount of oil in the world and it’s going to run out sooner or later, it was predicted that global oil production would tap out in the early 1970’s. Peak-oil theorists failed to take into account both the discovery of new oil and new means of extracting difficult-to-recover reserves buried deep beneath the ocean or in tar sands in the Canadian tundra.  

*The Resource Crunch.  In 1798, English scholar Thomas Malthus predicted that global famine and disease would eventually limit human population growth. As of last month, we are now at 7 billion and growing without imminent global famine and catastrophe due to rapid population growth. There may come a time when the Earth’s population becomes unsustainable, but for now the problem isn’t lack of resources but how to distribute them to those in need.

*The Internet Fad.  Excessive skepticism can be as bad as buying into overly optimistic predictions. In 1943, IBM Chairman Thomas Watson saw a global market for “maybe five computers.” Then there’s astronomer and popular science author Clifford Stoll, who in a 1995 book and Newsweek article, ridiculed the idea that “we’ll soon buy books and newspapers straight over the Internet” and argued that “no online database will replace your daily newspaper.” And more recently British entrepreneur Alan Sugar predicted in 2005 that the iPod would be “kaput” within the year.  

In my recent book What They Didn’t Teach You In Seminary, I talk about the “Next, Next Thing,” and how our culture’s preoccupation with “next” has replaced our earlier fascination with “new.” The difference? New is what something is; next suggests a special insight.  

Christians can be captivated by “next” as much as anyone.  

I know of pastors who joke about a “migratory flow pattern” among Christians in their community who are constantly church-hopping to the “next” thing in church life. They move from one church to another, looking for the next hot singles group, the next hot church plant, the next hot speaker, the next hot youth group. Many times they end up full circle where they began, because their original church suddenly became “next.”
Church leaders can succumb to the same temptation, only in terms of church model. First it was Willow Creek.  Then Saddleback. Then came Hillsong, Northpoint and Fellowship. Or perhaps instead of doing it by church name, it was by type:  first came seeker-targeted, then purpose-driven, then postmodern, then ancient-future, then emergent, then “simple.” For some the allure of the next “next” is programmatic, moving from Alpha to KidStuff to...well, you get the picture.  

Stop and think what happened to the “megatrends” of drama in church, the meta-model of small groups, the seeker-targeted strategy of the 80’s and 90’s, and praise choruses?

In truth, many of the “next” churches we flock to - as attenders or leaders - have little of the true “next” about them. More often than not, what is behind the attention is little more than a gifted communicator, or a niche-focus, or tried-and-true contemporary approaches in a traditional context, maybe one or two twists on previously envisioned programs – coupled with a growing edge of town.  

Yet the seduction of the “next” lures us to race to their conference to find the “secret” to success.  

But racing toward the “next” is more than just deceptive – it can be dangerous. Meaning you can buy into the “next” before you know whether it was ever worth buying into in the first place.  

There have been, and will be, some truly “next” churches. But our threshold should be more than rapid growth, a charismatic leader, a niche-market, the latest beneficiary of a growing edge of town or the migratory flow of believers. Not simply because there may not be anything truly “next” about it beyond that which is cosmetic, but because our appetite for the “next” has us looking to churches that have yet to truly prove themselves, much less their ideas, through the test of time.

Leaders must realize that however exhilarating a new church model may appear, silver bullets do not exist.  Leaders must look deeper than the latest model or program, conference or style, and realize that the process inherent within a thriving church has not changed in 2,000 years:  you must evangelize the lost, then assimilate those evangelized, then disciple those assimilated, and then unleash those discipled for ministry.

That’s a megatrend that is, was, and ever will be.

James Emery White

  

Sources     
“Megatrends That Weren’t,” Joshua E. Keating, Foreign Policy, September/October 2011, p. 92. www.foreignpolicy.com
James Emery White, What They Didn’t Teach You In Seminary (Baker Books, 2011).

 

Editor’s Note

 

To enjoy a free subscription to the Church and Culture blog, log-on to www.churchandculture.org, where you can post your comments on this blog, view past blogs in our archive and read the latest church and culture news from around the world.  Follow Dr. White on twitter @JamesEmeryWhite.

A Formula for Success

Emil Brolick, CEO of Wendy's

Wendy’s new CEO is fed up with being known as the “third” burger chain.  If you want to pull his chain even more, talk about Wendy’s as the fallen star of the fast-food industry.

In his first interview since being named chief executive, Emil Brolick spoke candidly with a USA Today marketing reporter about his plan to once again make Wendy’s an industry innovator.

It better be a good one.  It will need to fix a company with 6,600 locations worldwide that has been, to quote USA Today, “rudderless in an ocean of competition since its iconic founder, Dave Thomas, died nearly a decade ago.”

When asked what difference he could make, Brolick said, “I’m a big believer in the importance of leadership in an organization.  My leadership can make a difference in this brand.”

He’s right.  And not just for burger chains.  The Bible talks clearly about the spiritual gift of leadership in Romans 12, and challenges those with the gift to step forward and lead.  Since the gifts were given for the building of the church, there can be little doubt that the Holy Spirit finds leadership indispensable for the church’s flourishing.

Brolick then offered a single formula for success.

“Have a vision, a strategy, define reality, give hope and execute.”

I think I like this guy, and may just buy stock in Wendy’s.  I have seldom read a more concise, direct plan for organizational success that resonates with everything I know about leadership.

Let’s unpack it in light of the church.

1.      Have a vision.  We all know that where there is no vision, the people perish.  Or more accurately, run amuck.  Vision is a clear picture of the future that paints a target on the wall.  You can’t ever hit what you don’t aim at.  Vision tells us what we’re aiming at.

What is your vision?  Has it been clearly articulated?

At Meck, our immediate vision is called our 20/20 Vision: to have 20,000 active attenders with ministry in 20 countries by the year 2020.

2.      Have a strategy.  Very few churches have a strategy.  Instead, they have tactics – meaning, things they are doing.  But there isn’t an overarching strategy that leads tactics to be chosen, much less that the tactics feed and support.

What is your strategy?  How do you plan on achieving your vision?

At Meck, our strategy to reach 20,000 attenders is to mobilize our church community to invest in those around them and then invite those very people to attend a growing number of regional campuses throughout our city.  Our strategy involves not only outreach, but assimilation, discipleship, and then unleashing individuals for ministry.

3.      Define Reality.  This is one of the most overlooked aspects of church leadership.  My friend Bill Hybels has, of late, been chanting “facts are our friends.”  He’s right.  If an area of ministry is slipping, if a staff person is not a good fit, if a strategy is not working, if an area needs work, it does no good whatsoever to continue on with a “business as usual” mentality or to gloss it over as if everything is fine.  A leader defines reality, and that helps realities change.  If something is broke, call it broke – and then fix it!  If something is dying, bury it – before it starts to stink!  A good leader won’t just tell you how good things are – they can also tell you exactly where things are weak. 

What is the reality of your church’s situation?  What’s working, and what’s not?

At Meck, we need to relocate one of our new campuses as early as January because its current location/facility is hindering growth.  Our set-up and break-down teams for our two newest campuses are in desperate need of support to prevent burn-out and break-down of volunteers.  We are grossly understaffed in areas of children’s ministry and guest services.  These are realities, and there are many more to go with them.

4.      Give Hope.  It’s been said that you can live for four months without food, four days without water, and four minutes without air - but not four seconds without hope.  It isn’t enough to cast vision, much less to define reality – a leader has to give hope that the vision can become reality; that things can change. 

Does your church feel like it can change?  That it can do what it is being called and challenged to do?

At Meck, we take the first weekend after my summer study break and lay out the God-movements in our church.  When a church has a breakthrough, when progress is being made, it should be brought front and center to the church.  Not simply so that God can be given His glory, though that is primary, but also so that the people can maintain the hope they need that we can continue to kick at the darkness until it bleeds daylight.

5.      Execute.  I recently tweeted about the importance of having a bias for action.  Too often we have a “ready, aim, aim, aim…” mentality.  Fire your dang gun!  There comes a time to pull the trigger on action and decision.

Is your church weighing whether to do something, and it’s been weighing it for a long time?  Is there a “paralysis of analysis” going on?

At Meck, in the last 12 months, we decided to build on one campus, launch two new campuses, begin a ministry to Spanish-speaking persons, add two more countries to our mission investments, and adopt a local school that has the highest poverty rate in the city. 

In truth, having a vision, a strategy, defining reality, giving hope and executing is far from simply a marketplace strategy, much less unique to a fast-food executive.

It’s part and parcel of the exercising of the gift of leadership.

And as the apostle Paul said of the gifts given for the church, “If God has given you leadership ability, take the responsibility seriously.” (Romans 12:8, NLT).

It’ll flip around more than a burger chain.

James Emery White

 

Sources     

“Wendy new CEO has big plans to flip its ranking,” Interview with Emil Brolick, conducted by Bruce Horowitz, USA Today, Tuesday, October 18, 2011, p. 1B and 2B. Read online.

 

   

Editor’s Note

 

To enjoy a free subscription to the Church and Culture blog, log-on towww.churchandculture.org, where you can post your comments on this blog, view past blogs in our archive and read the latest church and culture news from around the world.  Follow Dr. White on twitter @JamesEmeryWhite.