|A Postcard Introducing Your Church to the Neighborhood|
This year we decided to do a LOW BUDGET (I like that term) marketing campaign for Twin Rivers. We called it Pastor's Favorite Things. The purpose of the campaign was to put inexpensive tools into the hands of our people so they could give them away. As we got into the campaign, we added items for purchase in our church bookstore like umbrellas, T-shirts, water bottles and more. We started the campaign by giving away ink pens. Now we see them in restaurants, beauty salons, doctors offices and other places of business all around our church. It worked! We are continuing throughout the year with invite cards (a postcard of our location and service times), windshield decals, key chains and drawings. We even gave all of the kids at Twin Rivers a football on Superbowl Sunday. It is fun, builds momentum and helps us to spread the word without breaking the budget.
Keep this in mind, someone is looking for you and does not how to find you. Utilize free advertising like Facebook, my space, YouTube, GodTube and Twitter. It's powerful and it's free.
Keep your website info current and your pictures updated. It really does make a difference.