Colonel Sanders started out in the food business when he opened a restaurant to complement his automobile service station. He was quite a creative cook and one of his culinary inventions was a Southern fried chicken. He had marinated this with his own special blend of herbs and spices. Being a curious person, he sought after new ways and methods to improve his cooking. Soon he learned about a newly invented cooking pot known as the pressure cooker. It was said that this appliance could reduce his cooking time drastically. At that time, his existing customers were already complaining about the food preparation time being too long. So he decided to try out frying his chicken with this new invention. To his pleasant surprise, his chicken tasted much better when prepared in this way. His restaurant business blossomed and grew even beyond that of his automobile service station.
Countless restaurant owners rejected Colonel Sanders' franchising scheme. It was said that not less than 1009 restaurant owners turned him down before he was able to make his first sale. By 1964, Colonel Sanders had signed up more than 600 franchisees and later sold his business for a huge sum of money. The rest of the story is history.
|Colonel Sanders and his KFC Restaurant Franchise|
Belief is a powerful motivation. Colonel Sanders believed that his chicken recipe was unique and probably the best in the world. He believed that to be a fact even when no one else did. Today, Kentucky Fried Chicken restaurants are found worldwide because of that singular conviction.
One of the primary reasons for Colonel Sanders' success was his willingness to look for new ways to do things. By taking advantage of new inventions, Colonel Sanders produced a winning formula that became the key to growing his business.
Colonel Sanders Would Not Be Defeated
Even when he was on the road, the Colonel proved to be a tenacious fellow. He did not give in to difficulties at all. After being rejected 1009 times, he went to sell a franchise to the 1010th prospect. Could you imagine what would happen to KFC if Colonel Sanders had given up after being rejected by prospect no.1009?